In 2014 the cinema held a (successful) [https://www.kickstarter.com/projects/uppcinema/some-like-it-soft-final-stage-of-our-cinema-restor Kickstarter campaign] to raise money for new seats.
As of 2017In 2018 Becky Hallsmith sadly died, it continues staff continued to run the cinema for 4 years after that date. On 29 April 2022, in line with Becky's wishes<ref>https://www.oxfordshirelive.co.uk/news/oxfordshire-news/cowleys-ultimate-picture-palace-looking-6975218</ref>B her friends and the cinema staff launched a community share offer<ref>https://uppcinema.com/owntheupp/</ref>, enabling the public to thrive invest in the cinema and secure its future. The newly formed aimed to raise £312,575 in share investment, using the [https://www.ethex.org.uk Ethex] investing platform, also based on Cowley Road (at the [https://www.cowleyroad.org/wiki/index.php?title=106-108 Old Music Hall]). The UPP is a Grade II listed cinema <ref>https://www.theguardian.com/film/2011/nov/15/cine-files-ultimate-picture-house-oxford</ref> and is owned by Oriel College, from whom it is leased <ref>https://uppcinema.com/wp-content/uploads/2022/04/UPP_SOD_web-copy.pdf</ref>.
== 2009 -2011 ==